I have to wonder, if watching TV via DVR is increasing and people are skipping commercials... how long can the industry sustain this?
There are two main forms of revenue in the business of television: advertisers and subscription fees. Cable channels can make quite a bit of money from subscriber fees, depending on the deal they have cut with the platform carrying them (the cable or satellite company). Free to air channels and networks don't get these subscription fees (though there are movements afoot to see this change - some of you may have even lost some channels because of it). With advertising dollars drying up, who will fund content?
Would you be willing to go back to the days of old where people tuned into: The Ford Theatre? In other words, shows that have one sponsor and that sponsor is talked about in the show itself rather than the spaces in between? Would you be willing to pay more for television but get it all commercial free?
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