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I think the problem with the NHL is they seem incapable of capitalizing on hockey's success. The winter classic for example is never really followed up on or hyped past the initial game itself, fans watch because of the novelty then go right back to ignoring it and watching the NBA...as does most of the media. I think the big game last weekend was very similar, it feels like the NHL did next to nothing to capitalize on the exposure and now a week later the excitement is wearing off and its back to business as usual.
I think for the NHL to become a must watch sport, it needs begin marketing itself properly. They need exposure on ESPN and weekly games on a major network, they need to invest in advertising and start airing funny, clever, exciting commercial that portrays them as an alternative to other major sports. Hype up the speed, the big hits, the exciting goals and make it seem like its a must watch.
Where was the advertising for the NHL during the gold medal game? They eyes of the nation are watching an amazing game and the NHL is almost invisible. Yes they had the players there but nobody talked about the teams they belonged too or where to continue watching them afterwards. In the end it feels like the NHL wants people to watch hockey...because...well...its just awesome!!! Until they put the time, energy and money into properly marketing the sport it will always be on a lower tier to others here in the states.
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“My god I must have missed it...its hell down here!”
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