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Tese guys have been brilliant marketeers.
For the price of a superbowl ad, they got the entire English speaking world discussing what MIGHT be in their ad for two weeks without needing to do anything.
They probably counted on the worst excesses of the most extreme pro-choice comentators vilifying FOTF and their inoffensive advert without having seen it, and that's what they got.
All they have to do now is sit back and gently remind all the centre right "don't know's" that the suposed pro-choice liberals wouldn't even let a pro-ball player say how great his mom was on superbowl sunday.
It wasn't about the ad, it was about the media hype in advance of the ad.
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Overhead, the Albatross hangs motionless upon the air,
And deep beneath the rolling waves,
In labyrinths of Coral Caves,
The Echo of a distant time
Comes willowing across the sand;
And everthing is Green and Submarine
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