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I liked that. I also echo the sentiment that I wish ads here in the States would take the same approach. I think the more graphic ads though would have people up in arms about how violent they are and how indecent that violence is.
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"There is no need to suppose that human beings differ very much one from another: but it is true that the ones who come out on top are the ones who have been trained in the hardest school." -- Thucydides
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