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Well, technically, I guess there's three categories. Casual, hardcore (plays a lot) and competitive (just determined really with Elo atm). Games NEED to be balanced for the competitive crowd; however, they also need to be both fun for the hardcore and casual crowd (and each has its own priorities). Stuff like First Win of the Day is fantastic at making the casual crowd feel rewarded.
I've been referring to casual as anyone not competitive; not as a slight on how much the game means to you or how much you play.
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