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Originally Posted by aceventura3
[...] I agree, all things being equal I will buy the lower priced item, but my point is that all things are rarely equal and the goal of a small business in a competitive market has to be to add value that others can not. If they can not do that they go out of business, pure and simple.
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I don't disagree....
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Some people have the expertise, the resources, and ability to buy, transport and install a Samsung television, they buy based on price alone. The guy who needs advise, delivery, installation, integration with other items, follow-up, etc., may very well be willing to pay more for the Samsung to get access to the other services.
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...but I would say the lion's share of the market goes to those who provide the best prices, especially when some of the big boxes now send low-paid workers out to set up your TV at a premium. Chances are, you'd still come out ahead on cost.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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