Baraka_Guru

Of course, but I think Derwood's point is that people often get hung up on price. If the product is essentially the same, many people would rather pay less—they can do without expertise, service, relationships. That's why big-box stores are so successful compared to the boutiques/independents (who care).

If people want a better burger, they don't tend to mind too much that they must pay more for quality. But I don't think it's the same thing when you're looking at more or less the same Samsung television. Consumers are increasingly price sensitive these days.

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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön

Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot