Quote:
Originally Posted by Baraka_Guru
I've never heard of Five Guys or In-N-Out, but I know that I pay more for a burger from Lick's or South St. Burger Co. than I do at McDonald's. And there's a reason for it. McDonald's, if you think about it, doesn't actually make a very good burger, but they're cheap.
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Wasn't that my point? A burger is not a burger, small business can differentiate. A TV is not a TV, small business can differentiate, perhaps by expertise, service, relationships, etc.