Cynthetiq

I cannot speak for the home theater market about THX, but when the THX theater certification was done, I find that the theater experience is better. There was a push at one time for Kodak to certify the projector, but that never got anywhere. At the time there were lots of theaters with dimmed bulbs, dirty screens, torn screens, etc.

Is it placebo effect?

I'm not sure, but when I was going to movies in Los Angeles, if I was paying $7 to go to the theater, I was going to go to the best theater I could find. This meant 70MM showings, theaters that spent money on sound systems like 5.1 and going to see the print opening night since the print degrades slowly as it passes through the projector.

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