While that quotation is fine, I spent much of Avatar looking at my watch. The "how" of the movie (other than being visually stunning) didn't do anything to make me care about...anything. Apparently I'm in the minority here, but the four people I saw it with all stood up and said, "So what?" I think people are nailing the plot because, quite simply, it's so far out of sync with how good the worldcraft is.
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