Selling tangible goods is not the same as selling server ended services. All the initial hardware from the launch of Wow is not the same hardware any more. Being on one of the original servers it was one that had extended downtime because they had to upgrade the hardware so that it was inline with the rest of the newer servers.
On a business scale they still deserve the $15 because it's a great price point versus the total cost of their operations. Look at gyms, they have a similar subscription model. If everyone showed up that had subscriptions it would be horrific, that's what happens during times like now where everyone is in Lagalaran, and the World Event times.
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