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The upkeep costs for your free MMO's compared to WoW are probably night and day difference, with the amount of server hardware it must take to run all of the servers they have up, and in all the various places they now keep servers in addition to the cost of the number of GM's to support a playerabase in the millions plus funding development for future expansions then throw in all the money they blow to put on Blizzcon every year which is a loss for them despite how much people spend to go there. Also theres marketing costs throw in the WoW commercials and the ads you see for it everywhere... I'd say it adds up.
As for my personal opinion as to why it DESERVES $15 dollars a month? I'm with the crowd that looks at it this way, as a gamer on average playing regular games even if I ONLY purchased a new game every 4 months which would be a rarity considering how short most single player games are that'd be close to equaling out what I'd spend on WoW. As most WoW players can tell you chances are if you play it you won't be bothering spending your time on much else because of the time investment and wealth of things to do in the game. So in the end by spending 15 a month on this and not buying any other games I'm really saving myself money in the long haul.
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