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I've been gnawing on it for some time now and with the development costs and overhead costs in the millions I'm having a hard time with any other business model. I don't like the idea of advertising in my MMO or video games that aren't natural so sports games it makes sense. Other than that, I don't see how they can keep the revenue to get the development dollars to further production on the game.
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I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not.
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