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I don't know much about it, It's owned by Sallie Mae so it's probably not a scam in the illegal sense of the word. I highly doubt you'd ever get any substantial savings by doing it for short periods of time. It's basically trying to create brand loyalty for the companies that support it. I mean, Wouldn't you be more likely to eat at Mcdonalds instead of Burger King if you knew that your meal was going to add 5 cents to your savings account?
I'd bet it could be taken advantage of though if you start it when the kid is young and have both parents, maybe grandma and grandpas all linked to the account you might actually be able to purchase a book or two with the money you've earned.
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“It is better to be rich and healthy than poor and sick” - Dave Barry
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