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I think the only game that can kill WoW at this point is WoW itself. Everquest, for me anyway, just got to the point where there was TOO MUCH content. Before you could finish the current expansion there was already a new one out and the next well on the way. I just stopped caring about all the new stuff they were adding because i hadn't explored what they gave me already.
Thousands of new items and locations to learn? Everything you've explored becoming completely obsolete and useless. All the old zones/areas becoming completely abandoned.
WoW has learned from the mistakes of other games quite a bit. Their expansion content comes out at a nice, careful pace and has been thoroughly bug-checked. The old cities retain most of their traffic between expansions (mainly by keeping them the only place to access the Auction House.) They've made endgame content available to everyone with the addition of Heroic dungeons and Regular dungeons, using the same content on different difficulty levels. A large variety in pve and pvp play. They've also maintained a minimal amount of "feature creep" and "mudflation".
And, yes, there are many people who still play the original Everquest.
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We Must Dissent.
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