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In my observations, all the competitors to Blizzard have been their own worst enemy. There is no sense in trying to be a "WoW killer" because that kind of result is, honestly, completely up to luck. You'll probably give a billion reasons why WoW succeeded, but I dare you to follow them exactly and come up with the same success. If there really was a formula for it, well... there isn't. Rather, the previous "WoW killers" like Warhammer failed because they couldn't even survive in a world without competitors - terrible support, buggy, high latency, load-dependent gameplay, no solutions in sight. There are games like EVE that are still going strong because they do what they do right. So, my approach to this all is to not think in terms of the next WoW, but rather hope that the next game to come out actually has its shit together. Let luck and circumstance decide if they beat WoW or not.
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