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Blackberry phones and other smart phones just make things easier. I can view, edit and resend spreadsheets or emails almost instantly on my Blackberry. I can hit the web to view a competing ad to see latest trends or how to counter their message. I can do multiple things at once.
I guess it's mainly a work tool, but others like to use it because they think it's cool or they just use it because it's easier to text on or whatever.
I use mine for email and work related tasks just as much as I do for personal tasks.
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