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The more I read about her and the more I see of things like the first video, I am convinced she very clearly knows what she is doing. I don't think it's important to know whether she is "in on it" or "just knows what works". It's a very fine line to distinguish between the two and the end result is the same.
It's interesting to draw a comparison to Ziggy Stardust. If you were to compare these two, I'd say Lady Gaga is playing a much deeper game than Bowie. Bowie acknowledged the act and the character. So far, she has not.
The other interesting thing to note is that, from what I can see she is manufacturing herself rather than some record label or svengali. And regardless of intent to "pull the wool" or "troll the critics", that makes all the difference.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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