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the whole DRM protection bit is nothing but a roundabout way of prohibiting the used market. Copyright laws as they exist currently only give copyright owners the right of first sale. You can resell any copyrighted item you want. With DRM, the producers of the copyright material can introduce draconian restrictions, such as restricting the number of installations or requiring registration, that kills that second hand market.
Theoretically, a company could sell all "used" copies of whatever software they are replacing, but they can't because of these DRM measures. So instead of amending the copyright act in a controversial manner, they do this crap to kill the used market.
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