Herk, would you feel better if the promotion was a local only (not chain) ice cream shop? or donut shop/bakery? What about a local burger place? Any of these 'local' guys would be giving part of their profits to get more people through the door. None of the food types here would be considered healthy.
On the other hand, LOTS of people eat occasionally at these types of places (and mcdonalds). Adding one visit to a food outlet specifically because of the monetary benefit seems like a small issue to me.
Do we (as a family) eat at McDonalds? yes, but not very often. The kids see it as a treat, just like cake or ice cream or lollies. Anything in moderation...
Would my family's diet be hugely changed by adding one visit to the local Maccas on a specific day? No.
If we did a (for example) weekly visit on Fridays, could we change routine to go on Wednesday instead so the school gets some cash? Sure.
Would our diet be worse if we went weekly? Yep.
Are my (pre-school aged) kids already able to recognise the golden arches? Yes
Do they already pester their mother to go? Yes
Do they need school events to brain wash them? No, they have TV for that.
I'd bet 99.9% of students have eaten Maccas, and are already brainwashed, so as much as you are trying to take the high road, Maccas advertising budget has already done you in. The school getting their cut seems only fair when they are already spending money there.
Further - this might change someone from eating that night at Taco Bell, Carls Jr, Burger King or any other of a myriad crappy food joints scattered around the US.
I think a lot of posters don't see any major issue because companies like this are so saturated in the market. Everybody *knows* the food is bad/unhealthy, whether it is PTA sponsored or not, and you aren't likely to make Maccas go broke anytime soon.
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who hid my keyboard's PANIC button?
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