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Take the $8 you would spend on your meals at McD and donate it directly to the PTA. That would far exceed the 20% of their profit.
I'm sure McDs came to the PTA and offered this program to them as a way to raise some additional funds. Your PTA doesn't have to do much except get the word out. Now you do the same. Take the energy that you've got invested in this and use it for a fund raising campaign. One that involves students so they can grow as a side benefit. No middle man, just parents and students raising cash for the PTA. Best of all worlds.
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