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It's not necessarily a bad idea, but I haven't seen many hookah bars succeed for one reason--no one spends any money. The problem with the laid back, "lounge" type bars is that they don't move enough product to cover their overhead. The square footage in a bar is real estate, and in a "lounge" type atmosphere, you have a lot of freeloaders--people who will park their butts in a nice comfy sofa, buy one drink, and occupy that seat for hours, denying other customers the opportunity to come in and spend money at your establishment. Some places will offset that loss of patron turnover by raising drink prices, but there comes a point where people are not willing to pay way what you are asking for a drink; I wouldn't pay 8-10 bucks for a martini, I suppose some people would.
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AZIZ! LIGHT!
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