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Ultimately, I think mass media just gives the masses what they want, rather than controling them. Before tv became so popular people had, what were they called? oh yeah, books. Which, for me, are far more influential than a television show. I get caught up in a good novel and relate to the characters in a way that is just not possible with tv.
So in my opinion, people (who read) are probably more influenced by their books, than by tv, and influenced in the same ways.
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"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery." - Winston Churchill
"All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act out their dream with open eyes, to make it possible." Seven Pillars of Wisdom, T.E. Lawrence
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