I don't know. It's the whole "humans like to organize" thing. It's done on the social level. It's not a free for all. Most of us organize other things on the social level, rather than the individual or family level: education, politics, commerce, etc. It makes sense to organize morals so that we're all on the same page. However, don't you find it interesting that religion has lost the clout it once had in this respect? Yet we still organize morals in other ways. Social expectation of behaviour is not going to go away.
Where has the organization of morals shifted to? Modern lawmaking? Corporate policies? The media?
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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