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In terms of Psychological Engineering... it's brilliant. Find a human attribute (the male desire for sex with a gorgeous young woman), and find a way to exploit it (make it appear that this is something that could happen to you).
In terms of ethics, it's disgusting, ranking right down there with internet 419 scams... an outright malicious ploy to manipulate an unsuspecting person into doing something he normally wouldn't.
In terms of advertising and tourism, it's to be expected.
In practical terms... it likely means Denmark is going to be overrun with drunken men trying to fuck every female they can catch up with.
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The secret to great marksmanship is deciding what the target was AFTER you've shot.
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