I'd imagine it's marketed to people who aren't quite to the point of talking themselves into suck starting a shotgun, but sit up crying and alone at 4 in the morning watching infomercials. I could also see this being a huge thing with the washed out high school meathead/big man on campus type who went on to getting his middle school paper route back after finding out that life sucks and once you're out of high school nobody gives a shit if you almost made it to state senior year, but they still need validation and someone to tell them they are awesome...even if it's just a random voice through a speaker. Actually the two demographics are probably one and the same.
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I've got the love of my life and a job that I enjoy most of the time. Life is good.
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