I think it is kind of hypocritical to judge Beck here and not the group pushing his advertisers to leave him, Color of Change. They seem to going for pr to promote their own subtle racism.
On the very first page they talk about being united to help ALL regardless of race, class, etc. And yet, when one goes and clicks about this is what they say,
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"ColorOfChange.org exists to strengthen Black America's political voice. Our goal is to empower our members—Black Americans and our allies—to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.
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Using the Internet, we will enable our members to speak in unison, with an amplified political voice. We will keep them informed about the most pressing issues for Black people in America and give them ways to act. We will lobby elected representatives using email, the telephone, and face-to-face meetings. We'll bring attention to the needs and concerns of Black folks by holding coordinated events in different parts of the country, running TV and print advertisements, and demanding that the news media cover our issues. We will also work with other groups—online efforts and other organizations that are doing related work—to magnify our impact.
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Ummm excuse me, but that doesn't sound like they want to help ALL people, just a select category. Which is fine, but don't tell people you are trying to help everyone when you're not. It's called lying when you do.
Now, if you want to talk racism, to me any group whose purpose is to promote only a select people's agenda is prejudicial to begin with.
I ramble but in all honesty after reading Color of Change's website and seeing what they are about, I am more apt to boycott the companies that support them and bow down to their demands than I am to boycott those that see them for what they are.
It's the same as when the "Moral Majority" used to have boycotts of Hustler, Proctor and Gamble (their trademark sign was "devil worshiping"), and so on.
It's all about power, self promotion and getting your own agendas out and heard. It's one thing to do it in a positive fashion and if it is a good and true cause you don't have to go negative.
However, if what you promote is truly negative and you don't believe in it, you just want the power, then you go after those that speak against you or have big audiences, thus you get noticed and can gain power from those that you sell your bullshit to.
All this has nothing to do with Beck, it's all about power and promoting a true racist agenda from Color of Change.