Sorry I do not see this working in the long run, there will be other companies to take the place, especially with the ratings he gets.
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Glenn Beck, Shepard Smith, and Greta Van Susteren are all beating out their four greatest competitors combined. And the O'Reilly Factor is now crushing CNN by a stunning 380%, MSNBC by 247%, and even Headline News by 299%.
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Sorry with ratings beating out that strongly competitors, they will find new advertisers.