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This is how I thought it would hurt the most, once a few big names pull out - it snowballs till there aren't any left. Once someone big like Geico very publicly withdraws support for the show, it now forces other companies' PR departments to answer questions about 'why didn't you' or 'you must agree with what he says'. It could stop here, but I think it would be interesting to see it go full scale and show collapse in just a few weeks.
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The advantage law is the best law in rugby, because it lets you ignore all the others for the good of the game.
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