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Google has such a hold on the market of search engines that it's very name has become a verb for looking something up on the net. I have to agree it is a lot cooler to say "I'll google it" rather than "I'll bing it" and most people won't know what the heck you're talking about with bing. However, after having used both, I'm impressed by Microsoft's efforts. The previewing of sites and videos is a cool feature. I don't know that it will surpass Google as a primary search engine of mine, but it's certainly better than msn or windows live. Microsoft was seen as such an evil entity in the technology field with their make it or take it philosophy. With Google seeming to adopt the same philosophy it will be interesting to see how people start to view the once friendly company turned corporate giant.
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