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Hulu is co-owned by Newscorp (i.e. Fox), NBC and Disney (i.e. ABC, Disney, Pixar, etc.).
As such, they don't need to pay to license content. They just share in the profits. The ad dollars for online are actually doing well. It's ad revenue on their free-to-air operations that are suffering losses.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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