You just have to separate media sensationalism from the relevant content. People like to slap big names on ordinary events to generate publicity, it's corporate culture at work.
"A man went to a fast food resturaunt, and ate, before his meeting"
is a lot less fancy than
"The CEO of Samsung was spotted ordering a fish sandwich at the local McDonalds, before meeting with his manufacturing partners"
Now, I hate McDonalds, time to boycott Samsung!
hehe
just poking fun