The name that she publishes under is J.K. Rowling. I couldn't care less what her "real" name is. Robin Hobb's real name is Margaret Ogden, but if you're talking about the realm of the Elderlings, you'd never refer to her as Margaret Ogden. Whatever.
Most authors (particularly genre fiction authors) aren't concise. And they're particularly not concise after they achieve some success (to say nothing for Rowling's unheard of mega-success) and their editors stop giving them a lot of grief. They (hopefully) love the worlds they've created so they spend a lot of time indulging in the minutia of it. Sometimes that works and sometimes it doesn't.
Regardless of how it reads, the more they vamp the more difficult it becomes for a movie to contain all of those side- and sub-plots. As Shani noted, there was a lot of important *plot* in this movie that got axed for either stuff that didn't happen in the book or stuff that did happen in the book but didn't make a shred of difference, and that led to the movie not really working, despite the amount of fanservice they dumped into it.
I might get hosed for this example, but quiddich in the context of the movies is a total waste of time. Spoiler: The twenty+ minutes that go to quiddich could've been used to explain who the half blood prince is. It could've gone to explaining...anything...about the ring. It could've gone to speculation on the other horcruxes. It could've gone to having an actual battle in Hogwarts. It could've gone to more memories (by FAR my favorite parts of this movie).
He hit a lot of highlights of this specific book/movie, but didn't do anything to set up the next two. Based on what we saw him discover in the movie, Harry has NO clues to go on. That likely means that he'll just retcon Harry knowing about it without any explanation, which I don't think will end up being very satisfying.
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