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I saw Mr. McBride speak at a conference held for us publisher types about the future of publishing in the digital age. He told us about the things he and his company were doing about music in the digital age and that it is no longer about the recording as product. He said it's about monetizing the culture surrounding the experience. We are heading into this sort of thing whether we like it or not, books, music, whatever.....
It's about creating culture. You can make money around what people are willing to pay for as extra value.
Creators need to innovate--but that's what creators do best.
Ringtones are just the beginning.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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