I think you'd be hard pressed to find someone surprised to find that chicken breast comes from a chicken. Now, if you're saying they'd be mortified by the conditions we keep our chickens in before slaughtering them, I totally agree, but I think everyone is more or less aware that they're eating the flesh of a dead animal. People on the whole seem comfortable with the killing of animals for eating, in fact we're almost too comfortable. Here in the US, people on average eat waaay more meat than they need and it's started causing problems, but I don't want to turn this into an anti-meat industry thing.
Morally, it's a gray area.
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