Smirnoff tastes fine, the problem with it is the taste of Vodka is largly psychological, and it has been marketed as 'cheap' so your brain makes it taste cheap. I've done blind tests and can't tell it from Grey Goose, but if I know what I'm drinking, goose tastes better.
Oh, and if you are an inexperienced drinker, which this question suggests you are, I wouldn't suggest going shot for shot through a 750ml...you will be FUCKED UP.
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