Snowy, why don't they promote it? Reward the kids with good grades and even go as far as giving them ridiculous amounts of recognition/appreciation? If we do this and THEN cut down on it once the others start performing accordingly perhaps the system might get a response?
If we were to protect the good kids from the poisonous shit heads who like GG illustrated earlier perhaps that might actually work?
Factor in real life issues. Such as working ... you only get paid bonuses if you exceed your goals. If you perform just the right amount to meet deadlines and make up what you need to not be fired, that doesnt help at all. Meeting as well as presenting challenges is what gets you paid in real life, why has this not been applied to kids in school?
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