It is google. You won't have to pay for it.
Google's business model is this:
1) Give consumers great products for free
2) Data mine the crap out of those consumers in order to better understand them.
3) Charge businesses to place adds in front of the consumers
3) Target the well understood consumers with advertisements
Since google understands the people well their click through rate is quite high and businesses like this. They can advertise to people who want to see the advertisements without annoying those who don't want to see them.
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