I think people say things like, 'That's so gay,' as more a buzz phrase to be cool or to classify something not in the context of gay, but for instance refering to gay as stupid, lame, boring,..etc, while not associating homesexuality with those adjectives.
Either way, some people associate it innocently as stated or perjoratively, bringing it into the fray as a dig a homosexuality. Much like those who don't get offended by it while others put it on a pedestal to promote an agenda.
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