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The difference is that buying local is a growing trend, and the market will have to shift to accommodate that. "Buy American" is a shock to the system, where it is suggested to up and buy American goods and services as soon as overnight if you really could.
The other argument is that buying local wouldn't be as much of a concern if the transportation industry did better with efficiency, renewable sources of fuel, and emissions reduction/elimination.
Either way, "Buy American" will cause short-term problems and is a band-aid solution that might not even have a net benefit, while the "buying local" issue is a long-term challenge.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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