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The majority of the talk radio addicts of my acquaintance are head bobbers who can't be bothered to read up on the issues for themselves. They are waiting to be told what their opinions should be. The folks that read, think and make informed decisions can't stand the talking heads from either camp.
There's no entertainment value in a centrist point of view. It won't draw listeners or sell advertising.
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"Regret can be a harder pill to swallow than failure .With failure you at least know you gave it a chance..." David Howard
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