Alf's Natural Nutrition brand Red Wheat Cereal.
Ingredient: Whole Red Wheat.
Think "Honey Smacks" without the sugar!
I loved this stuff years ago when I first came across it in a Smith's grocery in Utah. Adore it now that I live in Ohio, even if the only place that stocks it around here is Wal-Mart. Since I spent the past several years yearning for the stuff when I couldn't find it in the stores in California, you can imagine my joy when I found it again.