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I am studying communications and tv & film studies and sociology as minors. You can do just the same research and with just the same theries and literature in those. Communications in my university is actually an umbrella term for a large field consisting of organization studies, media studies, journalism, small group communication studies & cultural studies. I don't understand why couldn't you get "a critical look at the media itself". What do you have in mind when you say that? Media as a big lump can't be really studied, all theories have some aspect and stress tha cultural or social or political or economical side of it. In my communications studies, I have read Kellner's Media studies, books on Frankfurt school of thought, Stuart Hall's Identity etc. Are these not critical enough or is the catch in the way you view media?
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