Quote:
Originally Posted by Lasereth
The problem with the Progressive girl is at first they unintentionally had a half quirky, half serious commercial that came out that got better than expected results. Then they simply ran it into the ground and made her full on quirky/nerdy and now it's just nerve grating annoyance. They took a good thing and ran it into the ground. Over and over and over and over.
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isn't that what every marketing genius does??