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I don't think Man vs Wild is trying to fool anyone that he's out there alone. There's a disclaimer at the top of the show and after commercial breaks and he can get away with doing risky things just to show you because he has a rescue crew nearby. It's an edutainment program on Discovery channel, not a sports program with a rulebook and a scorecard.
That said, I watched the Men vs Wild episode. Will Ferrell had a couple of funny little jokes and he was totally willing to participate in what was going on and I believe he was taking it somewhat serious because he was legitimately nervous, especially when repelling down the cliff with only 2 stick as their anchor. It didn't have a lot of shock value, there was no squeezing elephant dung to get water out of it or eating a rotting zebra raw but it wasn't a bad episode.
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“It is better to be rich and healthy than poor and sick” - Dave Barry
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