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I have had limited experience with personal trainers, but do know that what turns me off is poor focus/attention, inability to remember appointments, poor spelling when writing out diet and exercise regimens/goals, not learning enough about the client to know what sort of encouragement works/doesn't work, and being the obvious goal of a sales pitch.
I appreciate good knowledge of diet as fuel, and the ability to teach me how to think of food. I want to know about what types of exercise hurt me and why, what is good for various injuries and what is bad. I want to learn about how my body works and responds to various exercises and pieces of equipment so I can better understand what I am doing and how I am supposed to be approaching the various exercises.
I have seen some pretty hefty female trainers, and I think the hefty ones get more work than the scrawny failure-to-thrive ones. A clear ability to communicate and the skill of making the client feel like they are getting their money's worth will go a long way.
You would possibly get some clients just because you look healthy and hot. You will keep clients and get referrals because you know your job and you do it well.
my .02
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