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I taught a class on global issues at a top 20 US university.
Halfway through the class, I did a little experiment. I showed them pics of a few people. 3 could correctly identify the president of China (even if just by the title, not name), 2 the Premier of India, 9 the president of Mexico, all of them could identify Blair ( it was just a couple of years after the start of the Iraq war). In contrast, all of them knew who Kevin Federline was, who Britney Spears was, and so on.
The American educational system spends little to no effort to teach world history or global issues, and the American media is more interested in entertainment than news.
CNN international and the regular CNN, for example, are completely different in their tone and approach.
So unless Gordon Brown does something major regarding Iraq or Afghanistan, he simply won't get the air time over here.
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