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Allow me to join in on the cynicism. Yes it has a PR purpose, yes it has an impact, although relatively minor, but yes, it is something that most people do to feel good about themselves and then go back to living the same way they always have. It's even more ridiculous with businesses participating.
The gas boycott comparison is quite apt.
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Le temps détruit tout
"Musicians are the carriers and communicators of spirit in the most immediate sense." - Kurt Elling
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