I enjoyed the pilot episode last week as well, and I had no idea that I was watching a new series until 30 minutes before it ended, as it was promoting next week's follow-up. I thought I was watching some obscure movie on network television, since I rarely have time to watch NBC on Sundays, so I had no idea.
The only thing that kinda offset my mind was that in the show, every time they brought up the topic of the butterflies and its relation to the kingship, I couldn't help but think of the other "The Monarch":