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Imagination is the vital core of what I do. Advertising demands that not only new ideas be brought forth but that the technology to integrate those ideas be constantly updated. IT wasn't that long ago that VHS dominated the video world, and editing machines and visual fx programs have come so far that if a person is good enough, it's hard to distinquish real footage from animated footage. It's evolving at a pretty rapid pace as people are so caught up in visual masturbation, that they eat up anything that is put in front of them.
I saw a video the other day that showed what microsoft's vision of the world in 10 years would be. I'll go see if I can find it..
plus the video I put in my blog today kind of shows how technology could be advanced to a super cool world.
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